2017 Astondoa 52 FLY
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Over the years, nearly 4,000 Astondoa boats, some up to about 200 feet long, have splashed happily into the water, and yet you could be forgiven if you’ve never heard of the company. They are not as common a name as some of their competitors—the Sunseekers and Azimuts of the world. And that’s because traditionally they haven’t spent a heck of a lot of money on marketing and advertising, particularly in the U.S., instead opting to put the money back into the boatbuilding process. But that’s about to change, as the company is gearing up to make a push into the American market, and your consciousness.
What’s more, though Astondoas are commensurately priced with vessels from Sunseeker and Azimut, the company doesn’t really see those brands as competitors. Astondoa believes they build a higher-quality boat for the same price as those companies, and they say they can do that because they don’t use any middlemen for their components.