Latest: Buyers and Sellers: Take Your Pic

Bob Underwood, Whiteaker Yacht Sales You may not be ready to sell your current boat just yet. And you may not even be ready to buy your next boat (though you’re visiting But every boat is going to be for sale at some point. If you’ve been out of the market for a couple of years, quietly and thoroughly enjoying your boat, you may not be aware of the importance of pictures. When you do decide to sell, know this: In this digital age, image is everything. And the first impression your boat makes may very well be on the Internet. “I really pay a lot of attention to my photography,” says Bob Underwood of Whiteaker Yacht Sales. “I use high-end equipment and take it seriously—I really think it’s a market differentiator.” You see, the quality of the boat can’t come through if the pictures are too small, or are out of focus or grainy. And bad photos in this day and age may look like you’re trying to hide something. “It’s really important to represent the boat accurately today,” Underwood says. “We hear time and time again where boats haven’t been. Either the photography wasn’t representative or when they got there it did...

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Mistakes to Avoid at the Boat Show, Part 2

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